Why Good Writing Matters, Even (and Especially) Online
Last week I had dinner with my neighbors who are in market research. They told me they are paying a blogging outfit to write multiple very short posts for them each week. The posts are inexpensive and mostly shameless plugs for their services. The writing, the friends said, was, shall we say, not of the highest quality and they often have to spend additional time re-writing what is submitted. But the posts still have value for their business — they create content for their web presence and attract new customers.
I feel like everywhere I look these days I see more evidence of the pressure to create more content faster. Between articles, blog posts, tweets, books – even of the sheer quantity of output we’re expecting. [More]
