Longer, original posts bring readers back
A at Salon by Kerry Lauerman got me wondering if maybe the tide is turning, and social media is returning to what works: depth of content and an original perspective.
Lauerman is reporting from the front lines of online publications. was one of the first into this new world of digital media with its fully online “magazine.” (We still have not found a good name for these kinds of publications.) Way back in, what, 1997 (?), Salon launched itself without the doppleganger of a paper version. Just as we look at modern steel-and-glass skyscrapers today and say, meh, what’s the big deal?, Salon might not seem like such a revelation, but at the time, it was. And now, bonus, it has a long history of experimentation to draw on. [More]
