Staff Writer, FT, San Francisco Bay area
Do you love to write and want to write about issues you’re passionate about? Want your writing to matter? Come work for us. Our clients hire us to share their work in education, social policy, urban issues with the rest of the world through smart communications online and off.
We know. Social media feels frivolous. You’d prefer to leave the blogging to the soccer moms and the tweeting to, er, Anthony Weiner or Miley Cyrus. With the media frenzy that the young and fabulous often garner, it’s hard to see a place for substantive issues like childhood poverty in the blogosphere. How can you possibly convey complex ideas like regional transit policy in a 500-word blog post, or worse, a 140-character tweet? And moreover, why would you want to?
Well, first, because it’s where the exchange of ideas is happening. There is already a conversation taking place on social media about , for example, and , and . Niche communities of researchers, policymakers, and the media have embraced these tools as ways to share ideas among like-minded colleagues. [More]
Last week I had dinner with my neighbors who are in market research. They told me they are paying a blogging outfit to write multiple very short posts for them each week. The posts are inexpensive and mostly shameless plugs for their services. The writing, the friends said, was, shall we say, not of the highest quality and they often have to spend additional time re-writing what is submitted. But the posts still have value for their business — they create content for their web presence and attract new customers.
I feel like everywhere I look these days I see more evidence of the pressure to create more content faster. Between articles, blog posts, tweets, books – even of the sheer quantity of output we’re expecting. [More]
If you thought wonky regional planners were more concerned with watershed management than social media management, think again. Local planning and policy folks are a growing and powerful voice on Twitter, where they discuss everything from the latest federal transportation bill to what their own communities are doing about the foreclosure crisis. [More]
